Marketing Ideas for the ESLTeacher
As an ESL teacher you need to get the message out. You can get a set
of 250 free business cards with all your information on it, just pay a few
bucks for shipping.
Guerilla Marketing by Jay Conrad
This is a great book that will instruct you on how to market your services
using free or near free resources to get your message out about being a private
ESL teacher. If you go to his website you can sign up for a
To see a list of what Guerilla Marketers do with business cards
Attracting Perfect Customers by Stacey Hall and Jan Brogniez
Are you a searchlight or a lighthouse?With this book find
out who your perfect ESL students are and how you can go about attracting
them to you. You can also use the techniques to attract perfect partners,
relationships and friends.
Check out their website: perfectcustomers.com
It's a good idea to set up a website if you're trying to get a job with a
school teaching ESL or if you want to teach privately. This will help give
you some credibility.
All you need is one page with a good picture and your resume and some basic
info. I don't think it's necessary to put together a whole site. Through
this company you can get a domain name and build a page right there on their
site. It's a good bargain.
If you know how to setup a website you can get your domain at this site for
very little money and they'll host the site for you. I use this service because
it's based in New Orleans (my home) and it's very good.
Teacher Sample Flyer
Feel free to copy and paste this to your Word program and add your vital
information. Bring it to a copy shop and have them print it on goldenrod
paper. Word is that the color goldenrod has a beneficial psychological
effect on the viewer and they'll remember the flyer.
You can pick up a ream of this at Office Max and save some money. (By the
way, did you know that you can email a job to Kinko's? Just go to Kinkos.com
and set up an account with them and follow the tutorial.)